Program Overview
North-Chiang Mai University’s BBA in Aviation Business and Tourism Management (ABTM) provides students with a robust foundation in global tourism, airline and airport operations, cruise business, and service-oriented leadership. The curriculum emphasizes strategic management, hospitality excellence, and sustainable tourism practices, blending academic theory with real-world experience. Students engage in field training, projects, and internships to build industry-ready skills across aviation, tourism, and cruise sectors, especially within the ASEAN region.
Career Opportunities
A degree in Management opens doors to diverse career paths, including:
- Airline Operations Supervisor
- Airport Ground Services Officer
- Cruise Line Guest Services Coordinator
- Cruise Operations and Logistics Assistant
- Tourism Development Officer
- Destination Marketing Executive
- Travel Consultant or Tour Operator
- Hotel, Resort & Cruise Hospitality Manager
- Aviation and Tourism Entrepreneur
Course Structure
The program is structured to provide a balanced education with a total of 123 credits, broken down as follows:
This component builds a broad foundation of knowledge.
- Languages: 12 credits
- Colloborative: 3 credits
- Analytical Thinking: 3 credits
- Digital Technology: 3 credits
- Integrated Subjects: 3 credits
These courses provide in-depth knowledge in the field of business management.
- Core Courses: 21 credits (e.g., Principles of Marketing, Principles of Management and Introduction to Business, Principles of Accounting, Human Resource Management, Business English, Digital Technology for Business Management, Entrepreneurship)
- Major Courses: 51 credits (e.g., Aviation Industry Infrastructure and Aviation Business, Airport Management, Safety and Security in Aviation Industry, Passenger Ground Service and In-Flight Service Management, Airline Reservation and Ticketing, Logistics for Tourism Industry, Tourism and Hospitality Industry, Tourists Behaviors and Cross-cultural Communication, Professional, Ethics and Laws for Tourism and Hospitality, Tour Operator Business and Travel Agency Management, Personality Development for Tourism and Hospitality Industry, Seminar on Current Issues for Tourism and Hospitality Industry.)
- Electives: 15 credits (e.g., Air Cargo Management, Aviation Customer Relationship Management, Aviation Laws and Regulations, Ramp Service Management, Catering Management in Airlines Business, Selected Topics in Aviation Business and Tourism, Meetings, Incentives, Conventions and Exhibitions (MICE), Cultural and Traditional Lifestyles Based Tourism, Sustainable Tourism Development, Health Tourism, Tour Guiding, Marketing and Selling for Tourism and Hospitality, Creative Tourism and Recreation for Tourism, Cruise Line Business and Hospitality, Service for Accommodation Business, Spa and Wellness Service)
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- Free Elective: 6 credits
- Internship: 6 credits
North-Chiang Mai University
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Duration: 3 Years
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Language: English
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Intake: June | November
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Tuition Fees: Approx. 50,000 THB/Semester
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Requirements: High School Diploma or equivalent:
Myanmar Curriculum : 10th Standard | Grade 12
International Curriculum : GED | GCE O/A | IGCSE | NCC-3 | OTHM-3